Continuing with their passion & quest for unique ventures
Purrshottam Bhaggeria & Pavan Malhotra have conceptualized,
written & published another stupendous coffee table book –
"Elite Collectors of Modern & Contemporary Indian Art".
The duo had earlier embarked onto a journey less traversed "Elite
Clubs of India" - an ode to the legacy of Clubs. Both authors
have now entered another private domain, the exclusive world of
discerning art collectors and their eclectic collection.
Hidden behind the bright colours and bold strokes of the modern
Indian art movement & the contemporary art creations is the
unstained patronage of passionate collectors, Call them patrons or
call them connoisseurs, but they are rare people who go beyond
being merely collectors of art… thus making a silent
contribution to India’s artistic heritage.
This first of its kind book is a unique collection of profiles of
25 living and 2 late pioneer Art Collectors of Indian Modern &
Contemporary Art from all over the globe. The legacy of their
genius in professional life is well known but their persona sans
the glamour and their passion & raison-detre for collecting
enduring masterpieces of legendary modern & contemporary
artists is hardly ever explored. Collectively, the profiles form
the mosaic of the larger story – the story of the always
evolving & metamorphosing Indian Art and its remarkable
patrons. The book highlights the collectors definitive aesthetic
vision, deep-rooted philanthropy, support & commitment to
Indian art and artists. The book also showcases selected &
favourite works of art of each collector,a collection which
reflects the discerning eye & eclectic tastes of its owners.
Over the years, a lot of books and printed materials have been
written and published on Indian Art, as a subject, its history and
also on the artists who have evolved over time. However, there has
never been an effort to recognize the patrons and Collectors of
Indian Art. Since India has emerged as the hub of art renaissance
where patronage, now also includes a new class of young
collectors, this book salutes the pioneers and is a doorway into
the mystical world of discerning collectors of Modern &
Contemporary Indian Art.” says Purrshottam Bhaggeria who
exudes the curiosity & enthusiasm of a young man, yet he
surprises you with his tenacity & focus. Entrepreneur,
industrialist & an avid art collector, this MBA from Cornell
University, USA, is the Joint Managing Director of Filatex India
Ltd., a
Synthetic yarn manufacturing company. Purrshottam is also
involved in real estate development, luxury retailing and capital
markets and has personal interest in heritage reservation, golf
and philanthropy. A life enthusiast who never loses perspective of
the ground realities of life, his penchant for creativity and
aesthetics inspired him to initiate this unique coffee table book.
There is a mystical joy in discovering what was tucked away for
so long… the story being told here is not only of a
rare and precious breed, but also of a renaissance. Perhaps the
story may serve as a point of departure for the reader’s
own meditations on the inscrutable relationship between price &
value as well as an introduction to the mysteries of collecting.
Art collection is like an addiction. The hunt… the
chase… the deal… the high ! The choice of
the artist and works are strongly redolent of the preferences,
tastes and idiosyncrasies of the collector. The book seeks to
immortalize those moments that are embedded in the collector’s
psyche,” reveals Pavan Malhotra who has the intrinsic
passion to put the impossibles together & strikes with his
swagger and an eagerness to rebuke convention, Entrepreneur,
author, connoisseur, aesthetic glutton… Malhotra’s
creative impulse leaves its imprint on everything he does. He is
well known for his several ground breaking firsts and exclusives
in all facets of media & entertainment business-satellite
channels, music, events, films & publishing. His pioneering
vision led to the launch of the first ever Punjabi satellite
channel & as its Managing Director & co-founder he created
a trend-setting wave leading to the influx of niche channels in
the country. His name was also synonymous with the music business.
He initiated concepts still followed by the industry and
introduced many artistes & event companies. He is also in the ‘Limca
Book of Records’. This exclusive book has a signature of
his profound aesthetic sensibilities and his irreducible appetite
for innovation.
This first ever book on Collectors of Modern & Contemporary
art is published by Elite Media Pvt. Ltd., New Delhi. Rich in
anecdote and lavishly illustrated this authoritative book is being
released as a Limited Edition Collector’s item, Numbered
& Slip Cased. It is printed on Gruppo Cordenons –
Natural Evolution Ivory Paper from Italy.
The book opens a window onto a world of passionate collectors,
distinguished by a rather charming obsession, while introducing to
the readers their eclectic and never seen before collection. It is
crafted with precision, grit & endless passion and will
certainly be hailed as an enduring object art - Indulge !